Alex Lytle is inspired by all things creative. From graphic design to photography and all fine art mediums in between. Born and raised in Ft. Lauderdale, Alex is a lover of the ocean. When she's not in the office, she's directing photo and video shoots on the beach, or in the middle of the ocean, with sandy toes and salty hair—and she wouldn't have it any other way. She proudly graduated from the University of North Florida with a bachelor’s degree in graphic design and digital media, and received a minors degree in art history, fine art and printmaking. Through her design career, she feels lucky to be able to combine her love for fashion, conservation and travel. Discovering beautiful new beaches and documenting conservation efforts in uncharted paradises continue to fuel her artistic vision!